Published on Monday, 1 September 2025 at 1:53:32 PM
Rural Road Safety Month is your call to action. A chance to step up and take responsibility – for yourself and for every life around you.
Out on rural roads, the risks are real. These roads are often long, unforgiving and far from help – key reasons why they are where almost two in every three road deaths happen.
But it doesn’t have to be that way. Every time you get behind the wheel or use the road, you hold someone else’s life in your hands. So, take a moment. Put yourself in their shoes. They have people who love them. And they’re counting on you to choose road safety. That means slowing down, staying alert and calm. It means sharing the road and the responsibility.
This September and beyond, take to rural roads with more than your destination in mind.
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